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Brand names do a lot of successful marketing, you will have the curiosity to know the secret story of how famous brand names come.
The king of spices, black pepper consumers, never think about the scope of name pepper in establishing highly profitable eCommerce website and south India’s biggest advertising awards.
Pepperfry To Reflect Business Attitude
According to Ambareesh Murthy, the co-founder of PepperFry.com “We wanted to be Indian, fun and honest. Pepper is very Indian and an honest spice and fry is associated with fun food”. Murthy says brand names should reflect the company’s value and not the product.
Surprising element for consumer is Pepper fry is now largest online furniture and home product marketplace with presence in 5000 location over 500 cities. Expected profit for the year 2019 is Rs2000 crore as per the calculations of Co founders Ambareesh Murty and Ashish Shah.
Pepper Awards For Creative Minds
Buy Pepper and using them will boost brain is a world known fact, but Pepper awards are South India’s biggest advertising award for creative mind. Advertising agencies from the states of Kerala, Karnataka, Tamil Nadu, Andra Pradesh and Telangana will rock the ramps of the grand award ceremony.
Categories such as Print, Film, Hoarding, Radio, Cyber, Photography, Typography, Copy writing, Art Direction, Illustration, Col laterals, Designing, Film craft and Kerala Specific are considered for best advertising award of each year.
Pepper reflects an Indian brand and creativity of talents, makes the name more choosy for big business brands.